This case study highlights Lee Kum Kee (Europe)’s partnership with The Staff Canteen during the World’s 50 Best Restaurants 2025 awards in Turin. As the official sauce partner and Highest Climber Award sponsor, LKK aimed to showcase its role at a global culinary event, strengthen brand presence with chefs, and generate authentic, engaging trade-focused content.
"Thanks to The Staff Canteen team for their outstanding support in covering the ‘World's 50 Best Restaurants 2025' award ceremony in Turin, Italy for Lee Kum Kee (Europe)...."
